Mobile Marketing Finding Your Customers No Matter Where They are

Only £11.87

Mobile Marketing: Finding Your Customers No 

Matter Where They are

Product

Description
Mobile Marketing

Finding Your Customers No Matter Where They

Are



Use Mobile Marketing to Supercharge Brands, Sales, and Profits!





Using brand-new mobile marketing techniques, you can craft campaigns

that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one

of the field’s leading pioneers shows exactly how to make mobile marketing work for

your business. Cindy Krum cuts through the hype, revealing what’s working–and what

isn’t. She guides you through identifying the right strategies and tactics for your

products, services, brands, and customers…avoiding overly intrusive,

counterproductive techniques…and how to successfully integrate mobile into your

existing marketing mix. Above all, Krum shows you how to effectively execute on your

mobile marketing opportunities–driving greater brand awareness, stronger customer

loyalty, more sales, and higher profits.



Topics include



Getting started fast with mobile marketing

• Understanding the international

mobile marketing landscape

• Targeting and tracking the fast-changing mobile

demographic

• Taking full advantage of the iPhone platform

• Leveraging

mobile advertising, promotion, and location-based marketing

• Building micro-

sites and mobile applications

• Performing search engine optimization for

mobile sites and applications

• Building effective mobile affiliate marketing

programs

• Integrating online and offline mobile marketing

• Avoiding

mobile marketing spam, viruses, and privacy violations

• Previewing the future

of mobile marketing


From the Back Cover
Mobile Marketing

Finding

Your Customers No Matter Where They Are



Use Mobile Marketing to

Supercharge Brands, Sales, and Profits!



Using brand-new mobile

marketing techniques, you can craft campaigns that are more personal, targeted,

immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers

shows exactly how to make mobile marketing work for your business. Cindy Krum cuts

through the hype, revealing what’s working–and what isn’t. She guides you through

identifying the right strategies and tactics for your products, services, brands, and

customers…avoiding overly intrusive, counterproductive techniques…and how to

successfully integrate mobile into your existing marketing mix. Above all, Krum shows

you how to effectively execute on your mobile marketing opportunities–driving greater

brand awareness, stronger customer loyalty, more sales, and higher profits.





Topics include

• Getting started fast with mobile marketing



Understanding the international mobile marketing landscape

• Targeting and

tracking the fast-changing mobile demographic

• Taking full advantage of the

iPhone platform

• Leveraging mobile advertising, promotion, and location-based

marketing

• Building micro-sites and mobile applications

• Performing

search engine optimization for mobile sites and applications

• Building

effective mobile affiliate marketing programs

• Integrating online and offline

mobile marketing

• Avoiding mobile marketing spam, viruses, and privacy

violations

• Previewing the future of mobile marketing

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